For Business Schools, Being Good is No Longer Good Enough

For Business Schools, Being Good is No Longer Good Enough

There was a time when being a good business school was good enough, and it was relatively straightforward and easy. It meant hiring capable scholars to publish in the right journals and building solid academic curricula for degree programs. Success was measured accordingly: by the quantity and quality of journal articles, and by the test scores, job offers, and starting salaries of students and graduates. 

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